The office brochure is an effective and comparatively inexpensive method for both internal and external marketing of your practice. With the advent of desktop publishing, almost anyone with a computer and a few hours can design, write, and edit the brochure. However to be successful, certain concepts such as color, paper weight, font, and layout must be understood. Once printed, a well-planned program for the use of the brochure can effectively promote the practice to the present and future patients, referring physicians, and insurance companies.